On the back of Health Marketing Conclave held in Mumbai on October 6th, The Economic Times conducted the Health Marketing Workshop for senior representatives and executives from the Health and Pharmacy sectors as well as Media agencies and Media Consultants. The workshop was conducted in Mumbai on 7th October and in New Delhi on the 9th October.
Moderated by international health marketing expert Mr. Peter Wennstrom, the Workshop focused on Mr. Wennstrom’s ‘Four Factors of Success Masterclass’ and brought to the table the latest in marketing trends and consumer insights at the grassroots level.
Along with colleagues Mr. Sam Waterfall, Senior Brand Strategist, Health Focus International and Mr. Neal Cavalier-Smith, Managing Director, Healthy Marketing Team, London, the day-long event demonstrated the effective application of the Four Factors of Success Masterclass: Does your consumer need the product? Will your consumer accept the ingredient? Does your consumer understand the health benefit? And will your consumer trust your brand?
Mr. Wennstrom shared the Specialist Secret about the science of human connects—the science and emotion of how the consumer works and the science of pitching to consumers keeping in mind the Brand Science. The sessions covered critical product development dos and don’ts in the health marketing space and the day closed with individual teams designing a product by applying the Four Factors theory.
Mr. Wennstrom is the Founder and President of the Healthy Marketing Team, which comprises global experts in winning brand strategies for healthy food, beverage, and supplement marketing.
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